Do you want to know if your marketing campaign is really working? Wouldn’t it be cool if you could gather information about your customer before you’ve even picked up the phone to talk to them? It’s possible with a call tracking system.
Call tracking is one of the most important investments you can make for the future of your business. And the good news? It’s affordable too!
Keep reading to see how you can stay ahead of the competition with a call tracking business phone system from Ideacom NC.
What is Call Tracking?
Call Tracking is a tracking service with integrated call analytics. Simply put, it’s a way to find out where your calls are coming from.
Did the customer that’s calling find you through Google ads or a social media campaign? With call tracking, you won’t have to guess how the caller found out about your company, it will find out for you.
You’re probably wondering how a system can track this, right? It’s easy with the use of different phone numbers. Call tracking systems work by attaching certain numbers to search engines, web pages, and web visitors. So, you know exactly where your customer is calling from as soon as you see the number pop up on the phone.
Types of Call Tracking System
A call tracking system from your managed service provider can benefit all business types. We know that all business needs aren’t the same, that’s why we offer different types of call tracking systems at Ideacom NC.
Here are some ways you can customize your call tracking experience:
1. Static Call Tracking
This is great for campaign-level call tracking. With this option, a business is given a list of numbers that they can assign to each marketing campaign. This can be online or offline. When a customer calls in using a certain number, the company can take this information and analyze it to see what advertising campaign they called in from.
2. Dynamic Call Tracking
You can get more information with this call option. You’ll still get different numbers assigned, but it isn’t given out through advertising campaigns. Instead, the number is given out to each client through the website.
Here’s an example of how it would work:
A potential customer puts in certain keywords in a google search that takes them to the landing page of your website. Then they are given a number on your website to call in.
You can track a ton of information through this process like:
- How the customer found your site
- What advertising campaign the customer found you through
- What key phrases they put into the search engine that led them to your site
- Their IP address
- The pages they viewed on your website
3. Combined Call Tracking
This system combines both static and dynamic call tracking to show data from all channels. So, with this call tracking system, you’ll be able to gather and record information about callers that visited the website and callers who found you on advertising outlets.
Why Call Tracking is So Important?
You probably use your smartphone to do a lot of searching online, right? So are your customers. You can use call tracking to find out what it is that they are searching for and where they are finding you. It’s one of the most effective investments you can make to evaluate the needs of your company.
If you’re still on the fence about a call tracking system, here are some of the benefits this feature can add to your business:
1. Dynamic Number Insertion
Keep track of where your calls are coming from with dynamic number insertion. You’ll be able to organize the phone numbers that come into your office and find out where they are coming from. Call tracking will record this data into your system so you’ll be able to organize your numbers.
2. Manage Your Marketing Budget
There are several different avenues we can pour our marketing dollars into. There’s Google Ads, Bing, social media campaigns, TV commercials, billboards, and more.
The entire point of a marketing budget is to put money into campaigns that will drive sales, right? But just putting money into a campaign doesn’t work if there’s not a profit. So, how can you tell if the campaign was actually successful or not? By call tracking!
A unique number will be assigned to each marketing campaign so you can see which platform caught the caller’s attention.
This is huge for helping you get the most out of your marketing dollars. You’ll be able to see which platform is drawing leads that turn into sales, that way, you’ll be able to focus on spending your money on what works.
3. Track Keywords
Not only will call tracking help with your marketing budget, but it can also help with how you actually market your business through keywords.
How did most of your customers find out about your services? Probably from searching for you or services like the ones that you offer online, right? Those potential customers had to put something in the search engine in order to find your services. So, what keyword did they put in that lead them to your business? Call tracking will help you with that too!
You can then take that info to make sure those keywords are displayed throughout your website to make sure your site keeps attracting more leads.
4. Improve Customer Service
Not only can you track what number your call is coming from, but you can also record the call. This is a great feature that will help you improve your customer relations.
Think about it, you can’t be near your customer service representatives all day, every day. So, if you record calls, you’ll be able to listen to them at a later time and see how they are engaging with customers. Then you’ll be able to see what’s working or offer any feedback that you have.
This is also a good resource to have when training employees. You can keep the successful conversations and play them to new employees so they can have an example of how things need to be done.
5. Track it All
With a business phone system that includes call tracking, you can keep up with it all. With the combined call tracking option, you can find out information about people who found you online, what websites they visited, and you’ll also be able to tell what advertising campaign they found you through.
This will help your business better understand your customers. You’ll be able to track what they are searching for and what they are interested in. All this knowledge about your client’s needs can help you improve your products and the way you market them.
Why Your Business Should Invest in Call Tracking
When you invest in call tracking, you’re investing in a business phone system that makes your life easier. You’re getting a system that can help manage your calls for you.
If you’re still not convinced about call tracking, here are three hard facts that may help change your mind:
- There’s no more guessing if your marketing strategies are paying off because you’ll know what is working and what’s not.
- And don’t forget about the call recording. If you’re a manager, you need to know if your employees are succeeding or failing on the phone. You’ll be able to hear for yourself what works and what isn’t.
- Your competitor is using data, and so should you! Your competition already knows how many calls their PPC ads produce, and they are taking this information and using it to produce more ads that matter and spend their money where it’s making a difference. They know how to get organic traffic to their site by using the correct keywords. They are optimizing this information every day and performing better than you are. Don’t get left behind!
Let Ideacom NC Customize a Phone System for Your Company
Are you ready to take your business to the next level with a call tracking system? Start making the most out of your marketing budget and improve your customer service skills. We can find a phone system to fit your exact needs.
We are proud to provide IT technology consulting services to large and small businesses throughout North Carolina. No matter the size of your business or your budget, we can provide you with the perfect solution for your company. Don’t wait! Call us today at (336) 854-4455 to get started!